Code: 12480662
The Importance of Being Branded: An Irish Perspective
by John Fanning
The critical importance of brand management in business success is now universally acknowledged. Branding has rapidly moved up the business agenda and is now taken very seriously by all businesses. It is a concept that has wide ra ... more
- Language:
English - Binding: Paperback
- Number of pages: 345
Publisher: LIFFEY PR, 2006
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Book synopsis
The critical importance of brand management in business success is now universally acknowledged. Branding has rapidly moved up the business agenda and is now taken very seriously by all businesses. It is a concept that has wide ranging applications, not just for businesses but political parties, churches, countries, regions, and even individuals.
Book details
45.67 €
- Full title: The Importance of Being Branded: An Irish Perspective
- Author: John Fanning
- Language: English
- Binding: Paperback
- Number of pages: 345
- EAN: 9781904148937
- ISBN: 190414893X
- ID: 12480662
- Publisher: LIFFEY PR
- Weight: 558 g
- Dimensions: 232 × 157 × 26 mm
- Date of publishing: September 2006
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