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Book synopsis

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.Table of ContentsIntroduction • Types of Supergraphics • Corporate Projects • Wayfinding Projects • Retail Projects • Cultural Projects • Civic Projects • List of Contributors

Book details

Book category Books in English The arts Industrial / commercial art & design Graphic design

• Full title: Field Guide to Supergraphics
• Author: SEAN ADAMS
• Language: English
• Binding: Hardback
• Number of pages: 384
• EAN: 9780500021347
• ISBN: 9780500021347
• ID: 18097314
• Publisher: Thames & Hudson Ltd
• Weight: 906 g
• Dimensions: 159 × 208 × 30 mm
• Date of publishing: 01. February 2018

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