Code: 12432764
Connected Consumer
by Dinesh Kumar
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today s era of 24/7 connectivity. This book explores tectonic changes in buyer behav ... more
- Language:
English - Binding: Paperback
- Number of pages: 161
Publisher: Business Expert Press, 2015
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18.62 €
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Book synopsis
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today s era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
18.62 €
- Full title: Connected Consumer
- Author: Dinesh Kumar
- Language: English
- Binding: Paperback
- Number of pages: 161
- EAN: 9781631571107
- ISBN: 1631571109
- ID: 12432764
- Publisher: Business Expert Press
- Weight: 240 g
- Dimensions: 229 × 152 × 9 mm
- Date of publishing: 16. May 2015
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