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Book synopsis

The Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levis, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nikes featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, The Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.

Book details

Book category Books in English The arts Industrial / commercial art & design Graphic design

• Full title: The Big Brand Theory
• Language: English
• Binding: Hardback
• Number of pages: 256
• EAN: 9781584234456
• ID: 01430119
• Publisher: Gingko Press
• Weight: 1408 g
• Dimensions: 280 × 209 × 20 mm
• Date of publishing: 15. November 2011

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