Code: 12207008
The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset o ... more
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Book synopsis
A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst ni
Book details
- Full title: The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
- Author: Ronald J. Alsop, Alsop
- Language: English
- Binding: Paperback
- Number of pages: 320
- EAN: 9781476757612
- ISBN: 1476757615
- ID: 12207008
- Publisher: Lightning Source Inc
- Weight: 340 g
- Dimensions: 224 × 152 × 25 mm
- Date of publishing: 10. August 2013
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