Code: 04555999
Testimonial Advertising in the American Marketplace
by M. Moskowitz
This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
- Language:
English - Binding: Hardback
- Number of pages: 240
Publisher: PALGRAVE MACMILLAN, 2009
- More about this
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Book synopsis
This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
Book details
Book category Books in English Humanities History Regional & national history
61.51 €
- Full title: Testimonial Advertising in the American Marketplace
- Subtitle: Emulation, Identity, Community
- Author: M. Moskowitz
- Language: English
- Binding: Hardback
- Number of pages: 240
- EAN: 9780230615601
- ISBN: 0230615600
- ID: 04555999
- Publisher: PALGRAVE MACMILLAN
- Weight: 376 g
- Dimensions: 216 × 140 × 18 mm
- Date of publishing: 18. December 2009
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