Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories You Share / Najlacnejšie knihy
Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories You Share

Code: 16910693

Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories You Share

by Robert Marsh

Why do some brands resonate with consumers while others are ignored? Why do humans crave stories-even from the products they use? Is there a framework for creating brand stories that captures attention? This book will show you why ... more

10.96 €

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Book synopsis

Why do some brands resonate with consumers while others are ignored? Why do humans crave stories-even from the products they use? Is there a framework for creating brand stories that captures attention? This book will show you why a good brand story is cri

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10.96 €

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