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Book synopsis

Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks. This book offers categorizations of individuals and deduces recommendations for actions to sustainably improve the development and introduction of technologies for all parties concerned.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Technology Acceptance in Mechatronics
• Subtitle: The Influence of Identity on Technology Acceptance
• Author: Ute Hillmer
• Language: English
• Binding: Paperback
• Number of pages: 260
• EAN: 9783834919519
• ISBN: 3834919519
• ID: 01783257
• Publisher: Springer Fachmedien Wiesbaden
• Weight: 408 g
• Dimensions: 210 × 148 × 18 mm
• Date of publishing: 24. September 2009

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