Strategy of Desire / Najlacnejšie knihy
Strategy of Desire

Code: 07399814

Strategy of Desire

by Ernest Dichter

Ernest Dichter utilized psychoanalytic theory and depth interviewing to discover why people act the way they do. Here he counters the argument that motivational research amounts to manipulation, and shows why the understanding and ... more

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Book synopsis

Ernest Dichter utilized psychoanalytic theory and depth interviewing to discover why people act the way they do. Here he counters the argument that motivational research amounts to manipulation, and shows why the understanding and modification of human behaviour is necessary.

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Book category Books in English Society & social sciences Psychology Psychological theory & schools of thought

66.91 €

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