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Book synopsis

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; TEXT-AUTOSPACE: ; mso-layout-grid-align: none"><FON T face=Calibri><SPAN style="FONT-SIZE: 12pt; mso-bidi-font-family: AvenirLTStd-Book; mso-ansi-language: EN-US">As shown by the contrast on the cover, there are always architectural (building) and practical (dwelling) views of reality and of strategy in management, the underlying theme of this book, which reflects a doctoral thesis that aims to answer the following question: </SPAN><I><SPAN style="FONT-SIZE: 12pt; mso-bidi-font-family: AvenirLTStd-BookOblique; mso-ansi-language: EN-US">How can the formal gap between strategic decisions and execution be reduced? </SPAN></I><SPAN style="FONT-SIZE: 12pt; mso-bidi-font-family: AvenirLTStd-Book; mso-ansi-language: EN-US">By clarifying the relations among the pairs </SPAN><I><SPAN style="FONT-SIZE: 12pt; mso-bidi-font-family: AvenirLTStd-BookOblique; mso-ansi-language: EN-US">Thought vs. Action, Intelligence vs. Intuition </SPAN></I><SPAN style="FONT-SIZE: 12pt; mso-bidi-font-family: AvenirLTStd-Book; mso-ansi-language: EN-US">and </SPAN><I><SPAN style="FONT-SIZ E: 12pt; mso-bidi-font-family: AvenirLTStd-BookOblique; mso-ansi-language: EN-US">Decision vs. Execution</SPAN></I><SPAN style="FONT-SIZE: 12pt; mso-bidi-font-family: AvenirLTStd-Book; mso-ansi-language: EN-US"> while strategizing, this book expects to contribute to a view that such a gap (vacuum) might not exist after all. By approaching corporate strategy from a practical perspective, instead of the classical views that link strategy to models fostering competitive advantage, Morgado explains the importance for strategy of two concepts fully developed by the French philosopher Henri Bergson: intuition and duration. Intuition is important because it helps to digest huge amounts of information, humanizes strategic decisions and helps to create “truly new” strategies. Duration, which measures qualitative time instead of chronological time — and is vital to generating intuition — is important because it replaces the idea of a supposed gap between decision and execution with </SPAN><SPAN style='FONT-SIZE: 12pt; COLOR: black; mso-bidi-font-family: "Segoe UI"; mso-ansi-language: EN-US'>the geometrical idea of a line,</SPAN><SPAN style="FONT-SIZE: 12pt; mso-bidi-font-family: AvenirLTStd-Book; mso-ansi-language: EN-US"> the thickness of which measures strategic quality. Since duration departs from movement, strategic action is brought to the fore as a crucial element of corporate strategy. Drawing parallels therefore with Bergson’s aphorism that states “time is invention, or is nothing at all”, this book explains that either strategy is (educated) action, or is nothing at all.<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; TEXT-AUTOSPACE: ; mso-layout-grid-align: none"><SPAN style="FONT-SIZE: 12pt; mso-bidi-font-family: AvenirLTStd-Book; mso-ansi-language: EN-US"><o:p><FONT face=Calibri>&nbsp;</FONT></o:p></SPAN></P ><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; TEXT-AUTOSPACE: ; mso-layout-grid-align: none"><SPAN style="FONT-SIZE: 12pt; mso-bidi-font-family: AvenirLTStd-Book; mso-ansi-language: EN-US"><FONT face=Calibri>Based on more than twenty-four hours of in-depth interviews with fifteen CEOs from different countries and sectors who have faced multiple business challenges, this research project will help managers and academia to tackle the currently disruptive digital era, in which prompt and decisive actions are required. Morgado, with extensive experience in transformation and turnaround projects, provides business leaders with a complete framework for making decisions in these turbulent and uncertain times. This dynamic view combats <I style="mso-bidi-font-style: normal">management by paralysis</I> or “attentisme” — the French word meaning to remain alert while doing nothing. It is against this strategic inaction that Morgado’s project attempts to give a timely wake-up call.</FONT></SPAN><SPAN style="FONT-SIZE: 12pt; mso-ansi-language: EN-US"><o:p></o:p></S PAN></P>

Book details

• Full title: Strategy in action. Drawing on Bergson to Combat Strategic Inaction.
• Author: Morgado, Paulo
• Language: English
• Binding: Book
• Number of pages: 224
• EAN: 9788448613662
• ID: 36015791
• Publisher: McGraw-Hill Interamericana de España S.L.
• Weight: 350 g
• Dimensions: 210 × 210 mm
• Date of publishing: 01. November 2017

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