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Book synopsis

As competition over donations for humanitarian aid projects intensifies, traditional German NGOs come under additional pressure from an unlikely side: A new breed of aggressively expanding market entrants monopolizes distribution channels, thus obtaining a significant market share. Lacking any own aid projects, however, these organizations distribute the raised donations to traditional NGOs. This unusual set-up leaves NGO executives searching for a strategic response: While the new competitor's funding is clearly a welcome treat, the competitive aspect is much less pleasing. This study revisits contemporary approaches to positioning strategy formulation, deducing a systematization of fundraising campaign organizations (FCOs) and offering helpful recommendations for NGO executives.

Book details

• Full title: Strategy development in humanitarian NGO positioning and the rise of FCOs
• Subtitle: Understanding Fundraising Campaign Organizations
• Author: Julian J. Rossig
• Language: English
• Binding: Hardback
• Number of pages: 284
• EAN: 9783741252808
• ISBN: 3741252808
• ID: 13719081
• Publisher: Books on Demand
• Weight: 630 g
• Dimensions: 220 × 170 × 22 mm
• Published: 2016

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