Code: 02098041
Strategy and Communication for Innovation
by Nicole Pfeffermann, Tim Minshall, Letizia Mortara
This book details key approaches and methods for integrating communication as part of strategic innovation management. It will help managers understand the diverse ways by which they can use communication to support successful inn ... more
- Language:
English - Binding: Hardback
- Number of pages: 465
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
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116.58 €
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Book synopsis
This book details key approaches and methods for integrating communication as part of strategic innovation management. It will help managers understand the diverse ways by which they can use communication to support successful innovation.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
116.58 €
- Full title: Strategy and Communication for Innovation
- Author: Nicole Pfeffermann, Tim Minshall, Letizia Mortara
- Language: English
- Binding: Hardback
- Number of pages: 465
- EAN: 9783642414787
- ISBN: 3642414788
- ID: 02098041
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Weight: 858 g
- Dimensions: 240 × 163 × 30 mm
- Date of publishing: 09. January 2014
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