Code: 01220097
Strategic Marketing Planning for the Small to Medium Sized Business
by Anderson
Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issu ... more
- Language:
English - Binding: Paperback
- Number of pages: 100
Publisher: Business Expert Press, 2012
- More about this
17.40 €
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Book synopsis
Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.
Book details
Book category Books in English Economics, finance, business & management Business & management
17.40 €
- Full title: Strategic Marketing Planning for the Small to Medium Sized Business
- Author: Anderson
- Language: English
- Binding: Paperback
- Number of pages: 100
- EAN: 9781606493731
- ISBN: 1606493736
- ID: 01220097
- Publisher: Business Expert Press
- Weight: 173 g
- Dimensions: 230 × 155 × 8 mm
- Date of publishing: 16. March 2012
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