Code: 06750666
Strategic Marketing in Library and Information Science
by Irene Owens
With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and i ... more
- Language:
English - Binding: Paperback
- Number of pages: 266
Publisher: Taylor & Francis Inc, 2003
- More about this
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Book synopsis
With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.
Book details
Book category Books in English Reference, information & interdisciplinary subjects Library & information sciences
61.13 €
- Full title: Strategic Marketing in Library and Information Science
- Author: Irene Owens
- Language: English
- Binding: Paperback
- Number of pages: 266
- EAN: 9780789021434
- ISBN: 9780789021434
- ID: 06750666
- Publisher: Taylor & Francis Inc
- Weight: 372 g
- Dimensions: 212 × 154 × 15 mm
- Date of publishing: 12. September 2003
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