Strategic Marketing / Najlacnejšie knihy
Strategic Marketing

Code: 09495980

Strategic Marketing

by Prof Pierre Joubert, Prof Michael Goldman, Dr Sean McCoy

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies. ... more

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Book synopsis

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

53.56 €

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