Code: 13809498
With the media industries facing unprecedented change and challenge from top to bottom, never has it been more vital to understand the elements of strategy and how they apply to media organizations. This new edition of Strategic ... more
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With the media industries facing unprecedented change and challenge from top to bottom, never has it been more vital to understand the elements of strategy and how they apply to media organizations.
This new edition of Strategic Management in the Media:
Lucy Küng has again given us the essential guide to change and management in the media industries. This is the ideal text for students of media studies, media economics and media management.
Book category Books in English Economics, finance, business & management Business & management Business strategy
54.20 €
Collection points Bratislava a 2642 dalších
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