You might also like

More about Strategic Management

• Book details
• Synopsis
• Trending among others

You get 197 loyalty points

Book synopsis

Strategic Management is a new and up to the minute text and cases book for students of strategy based on combined new editions of the highly successful, Business Policy and Cases in Business Policy. Including six new chapters and an extensive selection of new cases, Stategic Managemnent retains the consise and accessible approach of the previous editors of the text and cases. The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses. This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 yearsa experience in teaching, researching and consulting in the area of business strategy. Strategic Management is enhanced by a student workbook, and an instructora s manual.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Strategic Management
• Subtitle: An Analytical Introduction
• Author: George A. Luffman, Edward Lea, Brian Kenny, Stuart Sanderson
• Language: English
• Binding: Paperback
• Number of pages: 512
• EAN: 9780631201045
• ISBN: 0631201041
• ID: 04898181
• Publisher: John Wiley and Sons Ltd
• Weight: 894 g
• Dimensions: 246 × 172 × 29 mm
• Date of publishing: 24. June 1996

Trending among others

---

---

---