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Book synopsis

This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Strategic Management (WSE)
• Author: Garth Saloner, Andrea Shepard, Joel Podolny
• Language: English
• Binding: Hardback
• Number of pages: 464
• EAN: 9780470009475
• ISBN: 0470009470
• ID: 04878268
• Publisher: John Wiley & Sons Inc
• Weight: 880 g
• Dimensions: 243 × 199 × 22 mm
• Date of publishing: 12. December 2005

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