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Book synopsis

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.

Book details

Book category Books in English Economics, finance, business & management Business & management Business communication & presentation

• Full title: Strategic Communication
• Author: James Mahoney
• Language: English
• Binding: Paperback
• Number of pages: 320
• EAN: 9780190303761
• ISBN: 9780190303761
• ID: 13677734
• Publisher: Oxford University Press Australia
• Weight: 484 g
• Dimensions: 173 × 245 × 16 mm
• Date of publishing: 20. September 2016

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