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Book synopsis

Strategy and strategic planning at the firm level often gets a bad reputation because managers aren t trained in it and the tools are unfamiliar, infrequently used and often poorly applied. The outcomes of these efforts can therefore be incomplete, biased, and far too subjective and the results disappointing. One purpose of this book is to overcome this problem of familiarity by developing a systematic approach to conducting a strategic analysis. From assessing the general industry environment to analyzing industry forces and firm resources, well known models are introduced and explained.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Strategic Analysis
• Author: Warner
• Language: English
• Binding: Paperback
• Number of pages: 168
• EAN: 9781606491751
• ISBN: 160649175X
• ID: 01220048
• Publisher: Business Expert Press
• Weight: 259 g
• Dimensions: 231 × 154 × 9 mm
• Date of publishing: 16. January 2011

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