Code: 06828384
Storebranding im Handel
by Simon Muster
Dieses Buch bringt Ordnung in das Markenmanagement des Handels. Markenmanagement im Handel ist heute mehr als die Betreuung von Eigenmarken. Der Handel selbst ist zur Marke geworden. Doch welche Formen von Storebrands existieren? ... more
- Language:
German - Binding: Paperback
- Number of pages: 72
Publisher: VDM Verlag Dr. Müller, 2009
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Book synopsis
Dieses Buch bringt Ordnung in das Markenmanagement des Handels. Markenmanagement im Handel ist heute mehr als die Betreuung von Eigenmarken. Der Handel selbst ist zur Marke geworden. Doch welche Formen von Storebrands existieren? Wie beeinflusst der Storebrand das Sortiment? Um diese zentralen Fragen zu beantworten, werden die Formen des Storebrandings identifiziert, die Erfolgsfaktoren bezüglich Eigenmarkenportfolio beschrieben und schlussendlich Handlungsempfehlungen abgegeben. Ein Buch für Theoretiker und Praktiker.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing
49.43 €
- Full title: Storebranding im Handel
- Subtitle: Arten, Erfolgsfaktoren und Handlungsempfehlungen für Markenartikelsortimente
- Author: Simon Muster
- Language: German
- Binding: Paperback
- Number of pages: 72
- EAN: 9783639203998
- ID: 06828384
- Publisher: VDM Verlag Dr. Müller
- Weight: 128 g
- Dimensions: 222 × 154 × 8 mm
- Published: 2009
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