Code: 01539075
Sportvermarktung in Krisenzeiten
by Peter Rohlmann
Die Folgen von Konjunkturkrisen können für Vereine und Verbände gravierend sein von rückläufigen Werbeeinnahmen bis zur Zahlungsunfähigkeit. Wie können Sie diesen Auswirkungen trotzen? Peter Rohlmann gibt Ihnen Antworten und Einbl ... more
- Language:
German - Binding: Paperback
- Number of pages: 224
Publisher: Schmidt (Erich), Berlin, 2010
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Book synopsis
Die Folgen von Konjunkturkrisen können für Vereine und Verbände gravierend sein von rückläufigen Werbeeinnahmen bis zur Zahlungsunfähigkeit. Wie können Sie diesen Auswirkungen trotzen? Peter Rohlmann gibt Ihnen Antworten und Einblicke in erfolgreiche Vermarktungs strategien aus der Praxis: Sie lernen die Kennzahlen für finanzielle Risiken kennen. Sie erfahren, wie konjunkturabhängig verschiedene Vermarktungsfelder sind. Empfehlungen für das Sportmarketing in Krisenzeiten helfen Ihnen, Ihren Verein oder Verband auch in wirtschaftlich schwierigen Zeiten finanziell abzusichern. Mit Experteninterviews und Beispielen für erfolgreiche Krisenstrategien aus dem Profi-Teamsport!
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
32.52 €
- Full title: Sportvermarktung in Krisenzeiten
- Subtitle: Erfolgreiche Strategien für Vereine und Verbände
- Author: Peter Rohlmann
- Language: German
- Binding: Paperback
- Number of pages: 224
- EAN: 9783503126224
- ISBN: 3503126228
- ID: 01539075
- Publisher: Schmidt (Erich), Berlin
- Weight: 360 g
- Dimensions: 235 × 158 × 15 mm
- Published: 2010
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