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Book synopsis

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Book details

Book category Books in English Technology, engineering, agriculture Energy technology & engineering Electrical engineering

• Full title: Sports Sponsorship and Brand Development
• Subtitle: The Subaru and Jaguar Stories
• Author: J. Walton, Martin Beck-Burridge
• Language: English
• Binding: Paperback
• Number of pages: 196
• EAN: 9781349425242
• ID: 12043468
• Publisher: Palgrave Macmillan
• Weight: 266 g
• Dimensions: 216 × 140 × 12 mm
• Date of publishing: 01. January 2001

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