Sport Branding Insights / Najlacnejšie knihy
Sport Branding Insights

Code: 24346713

Sport Branding Insights

by Stavros, Constantino (RMIT University, Australia), Aaron C.T. Smith

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or e ... more

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Book synopsis

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or event in a highly compet

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