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Book synopsis

The title of this book is "an investigation into the importance of social media marketing has upon consumers in the weight loss supplement industry" For this research project the main objectives where: 1. To identify the social media platforms and marketing strategies used by companies in the weight loss supplement industry. 2. To identify organisations objectives through the use of social media 3. To examine and analyse positive public perception from social media marketing in the weight loss supplement industry through social media platforms such as Twitter, Facebook and Instagram. 4. To examine and analyse negative public perception from social media marketing in the weight loss supplement industry through social media platforms such as Twitter, Facebook and Instagram The key findings of the research project was the power that lies behind social media and how in modern day society it is treated as a form of word of mouth for feedback on products. It was also seen that consumers use social media mostly for negative feedback. However there was a sense of community desired amongst users of specific fitness products. The concluding factors and recommendations t

Book details

• Full title: Social media marketing and the weight loss supplement industry
• Author: Broghan Smith
• Language: English
• Binding: Paperback
• Number of pages: 64
• EAN: 9783330012349
• ISBN: 333001234X
• ID: 15496758
• Publisher: LAP Lambert Academic Publishing
• Weight: 112 g
• Dimensions: 220 × 150 × 4 mm
• Date of publishing: 23. November 2016

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