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• Book details
• Synopsis
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Book synopsis

Social sites has emerged out to be one of the prominent platform for social interactions and henceforth it has given an opportunity to academicians, researchers and industry for understanding hidden patterns and dynamics in order to gain several benefits. This book is an honest effort of my doctoral research scholar Ms. Simrat Kaur in the direction of understanding basic concepts and applications of social media analytics. Additionally it provides cutting comparative analysis of various SNS analysis tools. The book also highlights the role of Social Analytics in competitive advantages and predictive analysis.

Book details

• Full title: Social Media Analytics
• Subtitle: A Primer
• Author: Sandeep Kautish, Simrat Kaur Brar, Rana Khudhair Abbas Ahmed
• Language: English
• Binding: Paperback
• Number of pages: 68
• EAN: 9783330073524
• ID: 16285716
• Publisher: LAP Lambert Academic Publishing
• Weight: 120 g
• Dimensions: 220 × 150 × 4 mm
• Published: 2017

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