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Book synopsis

Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." P&G's wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G.Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies

• Full title: Soap Opera
• Author: Alecia Swasy
• Language: English
• Binding: Paperback
• Number of pages: 408
• EAN: 9780671897819
• ISBN: 0671897810
• ID: 04111924
• Publisher: Simon & Schuster
• Weight: 542 g
• Dimensions: 216 × 140 × 22 mm
• Date of publishing: 19. September 1994

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