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Book synopsis

Smart Things to Know About E--Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e--business as well as actual experiences and practical cutting edge tips from todaya s hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e--commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e--business hotshots with the secrets of success. Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.

Book details

Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects

• Full title: Smart Things to Know About E-Business
• Author: Michael J. Cunningham
• Language: English
• Binding: Paperback
• Number of pages: 276
• EAN: 9781841121697
• ISBN: 184112169X
• ID: 05094562
• Publisher: John Wiley and Sons Ltd
• Weight: 416 g
• Dimensions: 205 × 175 × 17 mm
• Date of publishing: 09. January 2002

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