Code: 06594421
Sign Wars
by Stephen Papson
This author aims to show how corporate symbols or signs vie for attention and market share by appropriating - and quickly abandoning - diverse elements of culture to differentiate products that may in themselves be virtually indis ... more
- Language:
English - Binding: Paperback
- Number of pages: 309
Publisher: Guilford Publications, 1996
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49.93 €
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Book synopsis
This author aims to show how corporate symbols or signs vie for attention and market share by appropriating - and quickly abandoning - diverse elements of culture to differentiate products that may in themselves be virtually indistinguishable.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries
49.93 €
- Full title: Sign Wars
- Subtitle: Cluttered Landscape of Advertising
- Author: Stephen Papson
- Language: English
- Binding: Paperback
- Number of pages: 309
- EAN: 9781572300347
- ISBN: 9781572300347
- ID: 06594421
- Publisher: Guilford Publications
- Weight: 586 g
- Dimensions: 248 × 203 × 17 mm
- Date of publishing: 17. July 1996
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