Shaping China's Global Imagination / Najlacnejšie knihy
Shaping China's Global Imagination

Code: 13486037

Shaping China's Global Imagination

by J. Wang

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shang ... more

44.69 €

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Book synopsis

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Book details

Book category Books in English Society & social sciences Society & culture: general Social groups

44.69 €

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