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Book synopsis

Shakespeare is a cultural phenomenon and arguably the most renowned§playwright in history. In this edited collection, Shellard and Keenan bring§together a collection of essays from international scholars that examine the direct§and indirect economic and cultural impact of Shakespeare in the marketplace in§the UK and beyond. From the marketing of Shakespeare's plays on and off stage,§to the wider impact of Shakespeare in fields such as education, and the§commercial use of Shakespeare as a brand in the advertising and tourist§industries, this volume makes an important contribution to our understanding§of the Shakespeare industry 400 years after his death. §With a foreword from the celebrated§cultural economist Bruno Frey and nine essays exploring the cultural and§economic impact of Shakespeare in his own day and the present, Shakespeare's Cultural Capital forms a§unique offering to the study of cultural economics and Shakespeare.§§

Book details

Book category Books in English Literature & literary studies Literature: history & criticism Literary studies: general

• Full title: Shakespeare's Cultural Capital
• Subtitle: His Economic Impact from the Sixteenth to the Twenty-first Century
• Author: Dominic Shellard
• Language: English
• Binding: Paperback
• Number of pages: 187
• EAN: 9781137583154
• ISBN: 1137583150
• ID: 02936559
• Publisher: Palgrave Macmillan
• Weight: 262 g
• Dimensions: 142 × 216 × 16 mm
• Date of publishing: 04. April 2016

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