Code: 06721907
Sex in Advertising
A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender representation; social effects; subl ... more
- Language:
English - Binding: Hardback
- Number of pages: 306
Publisher: Taylor & Francis Inc, 2002
- More about this
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Book synopsis
A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender representation; social effects; subliminal embeds; appeals to the homosexual community; and new media.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries
197.22 €
- Full title: Sex in Advertising
- Language: English
- Binding: Hardback
- Number of pages: 306
- EAN: 9780805841176
- ISBN: 9780805841176
- ID: 06721907
- Publisher: Taylor & Francis Inc
- Weight: 281 g
- Dimensions: 229 × 152 mm
- Date of publishing: 01. December 2002
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