Seven Dimensions of Branding / Najlacnejšie knihy
Seven Dimensions of Branding

Code: 08650964

Seven Dimensions of Branding

by Muyiwa Kayode

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties How is branding in an emerg ... more

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Book synopsis

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties How is branding in an emerging economy different from

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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