Service-Dominant Logic of Marketing / Najlacnejšie knihy
Service-Dominant Logic of Marketing

Code: 06390131

Service-Dominant Logic of Marketing

by Robert F. Lusch, Stephen L. Vargo

Presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. This work provides a ... more

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Book synopsis

Presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. This work provides a comprehensive marketing theory that challenges both modern thinking and marketing practice.

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

78.32 €

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