Service-Dominant Logic of Marketing / Najlacnejšie knihy
Service-Dominant Logic of Marketing

Code: 06390132

Service-Dominant Logic of Marketing

by Stephen L. Vargo

Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy ... more

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Book synopsis

Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. This book elaborates on this model to provide insight and commentary.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

305.99 €

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