Code: 06594332
Sensory Marketing
What is sensory marketing and why is it interesting and also important? This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, percept ... more
- Language:
English - Binding: Hardback
- Number of pages: 422
Publisher: Taylor & Francis Ltd, 2009
- More about this
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Book synopsis
What is sensory marketing and why is it interesting and also important? This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It provides an overview of sensory marketing research.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
211.47 €
- Full title: Sensory Marketing
- Language: English
- Binding: Hardback
- Number of pages: 422
- EAN: 9781841697536
- ISBN: 9781841697536
- ID: 06594332
- Publisher: Taylor & Francis Ltd
- Weight: 704 g
- Dimensions: 235 × 157 × 29 mm
- Date of publishing: 16. December 2009
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