Code: 15603561
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author ... more
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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sens
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
77.68 €
Collection points Bratislava a 2642 dalších
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