Kód: 09164964
Scoring Points
Autor Phillips, Tim (Cardiff University, UK)
Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, fa ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 304
Nakladateľ: Kogan Page Ltd, 2015
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Anotácia knihy
Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.
Parametre knihy
Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing
136.67 €
- Celý názov: Scoring Points
- Podnázov: How Tesco Continues to Win Customer Loyalty
- Autor: Phillips, Tim (Cardiff University, UK)
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 304
- EAN: 9780749476250
- ISBN: 9780749476250
- ID: 09164964
- Nakladateľ: Kogan Page Ltd
- Hmotnosť: 617 g
- Rozmery: 240 × 163 × 23 mm
- Dátum vydania: 03. January 2015
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