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Book synopsis

In addition to classifying the current understanding of the offshoring phenomenon, Simon Plankenhorn examines potential offshoring opportunities for innovation projects – from a conceptual and an empirical perspective. Leading European sponsors in five industries were questioned and confirmed the majority of hypotheses, while two case studies in the Indian clinical trial industry revealed surprising insights into growth oriented offshoring.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Innovation Offshoring
• Subtitle: From Cost to Growth: Analysis of Innovation Offshoring Strategies with Evidence from European Sponsors and Asian Contract Researchers
• Author: Prof. Dr. Dodo zu Knyphausen-Aufseß, Simon Plankenhorn
• Language: English
• Binding: Paperback
• Number of pages: 346
• EAN: 9783834914477
• ISBN: 3834914479
• ID: 03621433
• Publisher: Springer Fachmedien Wiesbaden
• Weight: 526 g
• Dimensions: 210 × 148 × 19 mm
• Date of publishing: 15. January 2009

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