Sales Force Design For Strategic Advantage / Najlacnejšie knihy
Sales Force Design For Strategic Advantage

Code: 12045514

Sales Force Design For Strategic Advantage

by A. Zoltners, P. Sinha, S. Lorimer

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change ... more

77.89 €


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Book synopsis

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

77.89 €

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