Code: 04675151
Running a Public Relations Department
by Peter Hehir, Mike Beard
Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering ... more
- Language:
English - Binding: Paperback
- Number of pages: 160
Publisher: Kogan Page Ltd, 2001
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Book synopsis
Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
36.49 €
- Full title: Running a Public Relations Department
- Author: Peter Hehir, Mike Beard
- Language: English
- Binding: Paperback
- Number of pages: 160
- EAN: 9780749434243
- ISBN: 0749434244
- ID: 04675151
- Publisher: Kogan Page Ltd
- Weight: 282 g
- Dimensions: 159 × 236 × 10 mm
- Date of publishing: 01. February 2001
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