Routledge Handbook of Tourism Marketing / Najlacnejšie knihy
Routledge Handbook of Tourism Marketing

Code: 06749173

Routledge Handbook of Tourism Marketing

Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, m ... more

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Book synopsis

Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visi

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Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

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