Code: 03012209
Routledge Companion to Non-Market Strategy
by Thomas C. Lawton, Tazeeb S. Rajwani
It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well resear ... more
- Language:
English - Binding: Hardback
- Number of pages: 426
Publisher: Taylor & Francis Ltd, 2015
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Book synopsis
It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the tradition
Book details
Book category Books in English Economics, finance, business & management Business & management Business strategy
346.51 €
- Full title: Routledge Companion to Non-Market Strategy
- Author: Thomas C. Lawton, Tazeeb S. Rajwani
- Language: English
- Binding: Hardback
- Number of pages: 426
- EAN: 9780415712316
- ISBN: 9780415712316
- ID: 03012209
- Publisher: Taylor & Francis Ltd
- Weight: 932 g
- Dimensions: 246 × 174 × 28 mm
- Date of publishing: 29. April 2015
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