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Book synopsis

The book, which defines the concept of economic strategy, i.e. sets out a look into the economic future, uses the experience of many foreign entrepreneurs, and facilitates decision-making in the economy. Particularly interesting are: fragments concerning the global vision of Toyota, examples of Chenn Brothers and Maspex, presentation of various concepts of strategy and strategic pitfalls, characterization of the strategy as opposed to the needs of the industry, a list of examples of good and bad strategies - Packard's experience is presented against this background, a description strengths and weaknesses of Sony's prepared strategy. The fourth industrial revolution was also characterized, various economic trends were presented, examples of the operation of Google and Apple were developed, strategic examples in the automotive industry were shown (General Motors, Chrysler, Ford Motor Company), and strategy design in the field of information technology and new digital technologies was described.

Book details

• Full title: Review of knowledge on strategy development, strategic management and strategic analysis
• Author: SOBIERAJ, JANUSZ
• Language: English
• Binding: Paperback
• Number of pages: 552
• EAN: 9788491336228
• ID: 44431250
• Publisher: Publicacions de la Universitat de València
• Dimensions: 240 × 170 mm
• Date of publishing: 31. October 2023

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