Code: 04454488

Reverse Innovation

Name: Reverse Innovation
Brand: Harvard Business Review Press
SKU: 04454488
Price: 24.04 EUR
Availability: InStock

by Vijay Govindarajan

Language: English
Binding: Hardback
Number of pages: 256
Publisher: Harvard Business Review Press, 2012
More about this

24.04 €

RRP: 30.86 €

You save 6.82 €

Low in stock at our supplier
Shipping in 10 - 14 days

Potřebujete více kusů?Máte-li zájem o více kusů, prověřte, prosím, nejprve dostupnost titulu na naši zákaznické podpoře.

Add to wishlist

Mining and Natural Hazard Vulnerability in the Philippines
35.62 € -12 %
Buy
Beyond the Night Curtain
40.55 € -2 %
Buy
Entwicklung von Verfahren und Prozessmodellen zur Fraktionierung von Lignocellulose.
49.30 € -4 %
Buy

Give this book as a present today

Order book and choose Gift Order.
We will send you book gift voucher at once. You can give it out to anyone.
Book will be send to donee, nothing more to care about.

Book gift voucher sample Read more

You get 60 loyalty points

Book synopsis

A New York Times, Wall Street Journal, USA Today, Amazon Bestseller Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones. Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing--and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. CEOs of the world's most influential companies agree and have cited Reverse Innovation as their playbook for the next generation of global growth. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You'll follow some of the world's leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn't. If you're in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, Reverse Innovation is a phenomenon you need to understand. This book will help you do that.