Code: 10057482
Return on Investment in Meetings and Events
by M. Theresa Breining, Jack J. Phillips
The Phillips ROI Methodology(TM) utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can ... more
- Language:
English - Binding: Hardback
- Number of pages: 304
Publisher: Taylor & Francis Ltd, 2016
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Book synopsis
The Phillips ROI Methodology(TM) utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all or
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries
170.17 €
- Full title: Return on Investment in Meetings and Events
- Subtitle: Tools and Techniques to Measure the Success of all Types of Meetings and Events
- Author: M. Theresa Breining, Jack J. Phillips
- Language: English
- Binding: Hardback
- Number of pages: 304
- EAN: 9781138169562
- ISBN: 9781138169562
- ID: 10057482
- Publisher: Taylor & Francis Ltd
- Weight: 453 g
- Dimensions: 229 × 152 × 19 mm
- Date of publishing: 01. February 2016
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