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Book synopsis

Few marketers would challenge the power of retail branding or its significance as a marketing discipline but little has been written about it and even less is understood. So what is the difference between product branding and retail branding? How do retail brands originate and how do they become effective? The answers to these questions can be found within and they rely heavily on the author's 25 years experience in retail branding and design to explain its complex and holistic nature. Retail Branding deals with the modernization of retail brands and how the theory behind the brand is translated into a finished design. It is a brilliant combination of practical information, creative insight and successful retail branding initiatives.

Book details

Book category Books in English The arts

• Full title: Retail Branding
• Author: Michael Van Tongeren, Michel Tongeren, Michel Van Tongeren
• Language: English
• Binding: Hardback
• Number of pages: 160
• EAN: 9789063690434
• ISBN: 9063690436
• ID: 13370423
• Publisher: BIS Publishers
• Dimensions: 200 × 256 mm
• Published: 2004

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