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Book synopsis

This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the "Restaurant Basics Series", this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Restaurant Marketing for Owners and Managers
• Author: John T. Bowen
• Language: English
• Binding: Paperback
• Number of pages: 240
• EAN: 9780471226277
• ISBN: 0471226270
• ID: 04398391
• Publisher: John Wiley & Sons Inc
• Weight: 380 g
• Dimensions: 227 × 153 × 15 mm
• Date of publishing: 07. November 2003

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