Code: 11456038
Response!: The Complete Guide to Profitable Direct Marketing
by Lois K. Geller, Lawrence G. Chait, Lois K. Geller
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. Savvy corporations are reallocating money from advertising to all forms of Direct Marketing because they understand these ... more
- Language:
English - Binding: Paperback
- Number of pages: 368
Publisher: Free Pr, 1999
- More about this
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Book synopsis
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. Savvy corporations are reallocating money from advertising to all forms of Direct Marketing because they understand these campaigns sell billions o
Book details
20.34 €
- Full title: Response!: The Complete Guide to Profitable Direct Marketing
- Author: Lois K. Geller, Lawrence G. Chait, Lois K. Geller
- Language: English
- Binding: Paperback
- Number of pages: 368
- EAN: 9780684871134
- ISBN: 0684871130
- ID: 11456038
- Publisher: Free Pr
- Weight: 585 g
- Dimensions: 230 × 153 × 23 mm
- Date of publishing: May 1999
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