Code: 10039752
Research Frontiers on the International Marketing Strategies of Chinese Brands
by Xi Chen
- Language:
English - Binding: Hardback
- Number of pages: 222
Publisher: Taylor & Francis Ltd, 2016
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262.05 €
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Book details
Book category Books in English Economics, finance, business & management Business & management International business
262.05 €
- Full title: Research Frontiers on the International Marketing Strategies of Chinese Brands
- Author: Xi Chen
- Language: English
- Binding: Hardback
- Number of pages: 222
- EAN: 9781138671836
- ISBN: 9781138671836
- ID: 10039752
- Publisher: Taylor & Francis Ltd
- Weight: 486 g
- Dimensions: 164 × 242 × 18 mm
- Date of publishing: 17. August 2016
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